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Jakarta, duroindonesia.co.id

PT. Duro Industri Indonesia (DII) is the first macloner company in Indonesia who offers partnership system publicly to its partners, through media as well as direct selling.

According to DII Vice President, Sitti Humairahc Rufwan, partnership system shows the awareness of DII to the development and the importance of product quality in Indonesia.

"The competition in Indonesia is very high with more than 99 mortar brands, all with price variance. We are focusing on quality, because that is more important for development of buildings and residential in our own country. If all suppliers compete by declining the price, then it will automatically be reducing the quality, so we can not guarantee the quality of buildings in Indonesia."

"We have been conducting research for more than three years in mortar and related sectors, especially in lightweight concrete, ceramics, waterproofing, compound, and paint. Demand for lightweight concrete is increasing rapidly, but the competition is not fair due to price war. This affects the small businesses."

"Thus, we see this as an opportunity to make partnership with them. We provide premium quality, ready-to-sell products with their own brand, give long-term technical and non-technical support, so they just have to sell the products. Hopefully, they can run their business again, and make profit for other related sectors. This is also becoming our support in fulfilling corporate social responsibility program."